Founder & CEO2023 to present
Elegant Threads & Beads
Handmade Crafts & Fashion AccessoriesDirect-to-Consumer (D2C)Founded 2023
Elegant Threads & Beads is a direct-to-consumer brand I started in 2023 for handcrafted accessories: customised earrings, bracelets, necklaces, keychains, crochet flowers, and gift items. I handle the product design, pricing, marketing, and customer experience end to end, and sell through social media, college events, local exhibitions, and online marketplaces.
Growth
2023
₹15,000
2024
₹75,000
2025
₹1,50,000
Revenue grew roughly 10x over two years as the catalogue and reach expanded.
Highlights
500+ customers acquired in the first year
1,200+ orders processed per year
35% repeat-customer rate
96% customer-satisfaction score
25+ product collections launched
Product return rate held under 2%
Marketing
Digital
- Instagram and Facebook campaigns
- Collaborations with fashion creators
- WhatsApp Business catalogue
- Festival-themed promotions
- Customer referral programme
Offline
- Craft fairs and exhibitions
- College campus showcases
- Crochet and jewellery-making workshops
- Festive-season pop-up stores
Campus & community roadshows
- 1,500+ attendees reached across campuses and community centres
- 700+ live product demonstrations
- 300+ direct sales generated
- 200+ customer leads collected
Where it's headed
Achievements so far
- Recognised among local handmade-accessory brands
- Expanded the customer base across multiple cities
- Partnered with local boutiques and gift shops
- Built a strong, creative content presence on social media
Next goals
- Launch a dedicated e-commerce website
- Add a premium handmade-accessories line
- Enter national online marketplaces
- Explore export opportunities for handcrafted products
Want to talk about product, growth, or building things from scratch?